It’s a new way to customize communication with your customers that works along side your pre-existing social media marketing.īusiness owners from many industries have begun creating chatbots.
For example, Uber’s bot has a car button that you can press to start scheduling a ride. Start chatting! After choosing CNN’s bot, we chose “top stories” from the chat menu, and it started giving us all the headlines we could ask for! Then, we searched for “social media marketing” news, and it gave us a customized result.Įach bot has unique commands, prompts, and buttons. (It had the lightning bolt-emblazoned Messenger logo next to the profile image.)ģ. On Facebook Messenger, we simply searched for CNN and picked the bot from the results. Instead, they are using the most popular platforms to be in their audiences’ line of sight, just like they do with traditional social media.Ģ.
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Still, many platforms such as Kik, Skype, and We Chat are adopting chatbot features as well.Īs you can see, you don’t have to download the Nike app to chat with their chatbot, or the Wall Street Journal’s app to chat with theirs. Many people will utilize Facebook Messenger or WhatsApp to speak with bots since they already use these messaging tools. Now, more and more businesses are creating their own AI systems to create a brand new experience.Here are the incredibly simple steps someone takes to chat with a company’s bot.ġ. Apple’s Siri is one of the most popular and accessible- although a vast majority of bots use text to speak instead of a robotic voice. Most likely, you’ve already had dealings with bots without even realizing it. A chatbot is an automated program that people converse with on a variety of messaging applications. First of all, you might be unsure of what exactly we’re talking about.
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